Narrow Strategy

Narrow strategy understands the world in terms of conflicts and opponents.

In this narrow view of the world, relationships are rarely built. They are more often broken or leveraged against each other.

Broad strategy understands the world as communications and commerce among interdependent parties in relationships that can always be conceived to exist for mutual benefit.

In this broad view of the world, relationships are not only sought but also fostered. They are nurtured with care to be embedded in networks of value for all.